With origins in Scotland, the Ross® brand has been shaping the global broiler industry for more than 70 years and is widely regarded as a benchmark in poultry breeding.
Ross Poultry Breeders is the sole supplier of Ross® 308 broiler breeder genetics in South Africa, supporting the local poultry industry with globally recognised, high performance breeding stock. In partnership with Aviagen, the world leader in poultry genetics, Ross Poultry Breeders delivers proven genetic solutions designed to optimise productivity, efficiency and flock performance.
In 2026 Ross Poultry Breeders celebrated over 55 years of collaboration with Aviagen, holding the exclusive rights to distribute the internationally renowned Ross® broiler breeder across South Africa and selected neighbouring countries. This long standing partnership ensures that local producers benefit from world class genetics backed by global research and innovation.
Improved bird performance is balanced with ensuring the animal’s welfare at all times.
Continuous innovation, including advancements in multiple-environment selection, lifetime feed
conversion ratio (FCR) and applied genomics, ensures that Ross genetics remain at the forefront
of modern poultry production.
63 Regency Dr,
Route 21 Business Park,
Centurion, 0178
Republic of South Africa
Copyright © Ross Poultry Breeders a proud division of Astral Foods (Pty) Ltd
