The Ross 308 is the world’s most popular broiler, providing integrated operations with the perfect balance of breeder, broiler and processing performance.

As parent stock, all Ross® genotypes are selected to produce the maximum number of vigorous day-old chicks by combining high egg numbers with good hatchability, fertility and welfare. This combination is achieved by mating together male lines that are bred in a balanced way with emphasis on fast growth, feed efficiency, and high meat yield, with females that are selected for the same health, welfare and broiler characteristics, and to lay high numbers of eggs.